We OFFER on three core SERVICES:

  • Influencer Strategy & Creator Partnerships

  • Campaign Execution & Content Production

  • Performance Analytics & Optimization

Influencer Strategy & Creator Partnerships

We develop influencer strategies that align creator partnerships with a brand’s goals, audience, and overall marketing objectives. By identifying creators whose voice and community naturally align with the brand, we help build authentic partnerships that resonate with the right audiences.

What strategy looks like:

  • Strategic campaign planning based on brand goals and audience insights

  • Identification and vetting of creators across relevant platforms

  • Alignment between creator audiences and brand target demographics

  • Creator relationship management and partnership coordination

  • Development of long-term creator partnerships and ambassador opportunities


CASTING PACKAGES

Core Package

$10,000

Designed for brands looking to activate micro-influencers for targeted campaigns.

Creator Profile

• 10 micro-influencers
• 10K–25K followers

Includes

• Creator discovery and vetting
• Audience and brand-fit evaluation
• Outreach and availability checks
• Rate negotiation support
• Brand-approved creator shortlist

Creator Plus

$20,000

For brands looking to scale campaigns with higher-reach creators while maintaining authenticity.

Creator Profile

• 10 mid-tier influencers
• 25K–100K followers

Includes

• Everything in Core, plus:
• Expanded creator sourcing
• More refined audience targeting
• Strategic recommendations on creator mix and campaign structure

Creator Premium

$50,000

Built for brands looking to activate macro influencers with meaningful reach and influence.

Creator Profile

• 10 macro influencers
• 100K–250K followers

Includes

• Creator discovery and deep vetting
• Audience insights and brand alignment analysis
• Outreach and availability management
• Rate negotiation and deal structuring
• Brand-approved creator list

Custom packages available based on brand goals and KPIs · Packages do not include usage rights or exclusivity · Amplification is a separate service priced based on media spend and campaign scope

Campaign Execution + Performance Analytics + Optimization

UGC Package

$5,000

For brands looking to generate consistent, high-quality creator content at scale.

Includes

• 10 vetted UGC creators (3K–10K followers)
• Platform-ready short-form video (TikTok, Reels, etc.)
• Content for organic and paid use
• Multiple creative angles

Creative + Management

• Content guidelines and brand alignment
• Casting, sourcing, and creator coordination
• Content delivery and organization

Use Cases

• Paid social creative
• Product demos and testimonials
• Always-on brand content
• Creative testing

Creator compensation and paid media spend not included.

Paid Media Amplification

Extend the reach and performance of your creator content through strategic paid media.

Three Roads manages end-to-end paid social campaigns, including campaign setup, audience targeting, creative testing, and ongoing optimization to maximize results. We turn high-performing creator content into scalable advertising across platforms.

Includes
• Paid social campaign setup
• Audience targeting and segmentation
• Creative testing and iteration
• Campaign management and optimization
• Performance reporting and insights

Pricing
Pricing is customized based on media spend, campaign scope, and complexity.

Custom Campaigns

Custom Pricing

For brands running larger or more complex campaigns, we offer fully customized influencer programs.

Custom engagements may include:

• Large-scale influencer casting
• Multi-tier creator campaigns (micro to macro)
• Integrated UGC + influencer programs
• Paid media amplification strategies
• Ongoing creator partnerships and ambassador programs
• Full campaign management and reporting

We tailor each program to align with your goals, budget, and timeline.

Ongoing Partnership

Work With Us On Retainer

For brands that need a consistent creative partner. Get priority access to our team and a dedicated influencer strategy built around your long-term goals.

  • Dedicated account team

  • A consistent point of contact who knows your brand

  • Priority casting & outreach

  • First access to top creator availability

  • Monthly strategy sessions

  • Regular performance reviews and campaign planning

  • Flexible scope, bespoke pricing

  • Structured around your budget and campaign cadence

Bespoke pricing. Retainer packages are tailored to your brand's goals, campaign volume, and timeline. We'll build a structure that works for you.


Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours. You can always also reach out a hello@threeroadsagency.com.